Privacy Policy

Bright Sign Media ("BSM", "we", "our", or "us") is a signage and advertising company registered and operating in Dubai, United Arab Emirates. We operate the website www.brightsignmedia.com and provide signage, LED display, printing, exhibition, and digital marketing services. Contact details: • Company: Bright Sign Media • Location: Dubai, United Arab Emirates • Email: info@brightsignmedia.com • Phone: +971 55 246 6169

We collect the following categories of personal data when you interact with our website or services: a) Information you provide directly: • Full name and job title • Company name and address • Email address and phone number • Project details and service requirements • Messages sent via our contact or quote forms b) Automatically collected data: • IP address and browser type • Pages visited and time spent on the website • Device type and operating system • Referring website or search term • Cookie identifiers (see our Cookie Policy below) c) Communication data: • Emails and messages exchanged with our team • WhatsApp messages sent to our business account • Enquiry forms and quote requests

We use the personal data we collect for the following purposes: • To respond to your enquiries and provide our services • To prepare quotations and project proposals • To process and fulfil service agreements • To communicate project updates and timelines • To send relevant promotional materials (only with your consent) • To improve our website and service offerings • To comply with our legal and regulatory obligations in the UAE • To prevent fraud and ensure website security We do not use your data for automated decision-making or profiling.

Under the UAE Federal Law No. 45 of 2021 on Personal Data Protection (PDPL) and applicable international standards, we process your data on the following legal bases: • Contractual necessity: to deliver services you have requested • Legitimate interest: to respond to enquiries and improve our services • Legal obligation: to comply with UAE regulatory requirements • Consent: for marketing communications, which you may withdraw at any time

We do not sell, rent, or trade your personal data. We may share your information with: • Service providers who assist in delivering our services (e.g., hosting providers, email platforms) • Professional advisers such as legal or accounting firms, when required • UAE government authorities and regulators when required by law • Business partners with your explicit consent All third parties we engage are contractually bound to process your data securely and only for the specified purpose.

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by UAE law. Specifically: • Client project records: 7 years (UAE commercial law) • Marketing enquiries: 2 years from last contact • Website analytics: 13 months on a rolling basis • Job applications: 6 months if unsuccessful After the retention period, data is securely deleted or anonymised.

Our website uses cookies and similar tracking technologies. We use: • Essential cookies: Required for the website to function properly • Analytics cookies: To understand how visitors use our site (Google Analytics) • Preference cookies: To remember your settings and choices • Marketing cookies: For targeted advertising (only with consent) You can manage cookie preferences through your browser settings. Disabling some cookies may affect website functionality.

Under UAE data protection law, you have the following rights: • Right to access: Request a copy of the personal data we hold about you • Right to rectification: Request correction of inaccurate or incomplete data • Right to erasure: Request deletion of your data in certain circumstances • Right to restrict processing: Request limitation on how we use your data • Right to object: Object to processing based on legitimate interests • Right to portability: Receive your data in a structured, machine-readable format • Right to withdraw consent: Withdraw marketing consent at any time To exercise any of these rights, contact us at: info@brightsignmedia.com We will respond to all requests within 30 days.

We implement appropriate technical and organisational security measures to protect your personal data, including: • SSL/TLS encryption for all data transmitted through our website • Secure server infrastructure with access controls • Regular security assessments and updates • Employee training on data protection practices • Incident response procedures While we take all reasonable precautions, no method of transmission over the internet is 100% secure.

Some of our service providers may process data outside the UAE. Where this occurs, we ensure appropriate safeguards are in place, including contractual clauses that provide equivalent levels of data protection as required under UAE law.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any external sites you visit.

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

For any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact: Bright Sign Media Dubai, United Arab Emirates Email: info@brightsignmedia.com Phone: +971 55 246 6169 We aim to respond to all privacy-related enquiries within 5 business days.